The McKinsey GE Matrix: A Strategic Tool for Investment Prioritization
The McKinsey GE Matrix (also known as Mckinsey GE Nine box matrix), is a strategic planning tool designed to help businesses evaluate their portfolios of products, business units, or investments. It was developed by McKinsey & Company in collaboration with General Electric in the 1970s as a means to assist companies in making more informed …
The McKinsey GE Matrix: A Strategic Tool for Investment Prioritization Read More »